A data-driven tool helps media houses in East Africa make informed decisions.

Using data technology to help your media house get sustainable growth.

How it works

Easy steps to leverage data for your media’s sustainable growth.

1. Choose topic

Pick a topic that is in the area of your media’s interest.

2. Choose data

Pick a specific set of data to look at.

3. Choose trend

Pick between increasing or decreasing trends.

4. Analyze data

Get a detailed report of the meaning behind the data to help you make informed decisions.

5. Save data

Save the data for easy and convenient review at any other time.

6. Download data

Download the data to your computer or phone for offline access at any time.

About Us

The MediaFuture tool is based on extensive data collected from media organisations in Tanzania, Uganda and Kenya. It is designed to give you insights into the East African media space, an opportunity to assess your organisation’s innovation potential, and tips to help you improve your media house’s viability.

Innovation Potential

Get data-driven insights on how East African Media estimate their potential for innovation.

Impact Of Covid 19

You will have detailed insight about the impact caused by COVID-19 to East African media.

Financial Force

Understand how East African media are doing financially.

Self Assessment

In this section you can assess your organisation’s innovation potential.

Frequently Asked Questions

Here are some of the most asked questions and their responses. Click to see an answer to each question.

  • What is the MediaFuture Innovation Tool?

    The Media Future Tool is a digital app that will allow you to compare your estimates of your organisation's innovation culture to those of other East African news organisations. It will also provide you with research-based guidance on the factors that enable or constrain an organisation's ability to develop and implement new ideas.

  • How do I use the MediaFuture Innovation Tool?

    Go to the home page of MediaFuture and click on one of the three buttons in the banner section: the "Visualize Data" button to visualize data, the "Compare Data" button to compare data, and the "Self Assessment" button to do a simple and quick self-assessment. Some of these buttons will prompt you to login or register to execute a given action. If you are a logged-in user, you will be able to save your activities so that you can revisit them whenever you want.

  • How secure is the MediaFuture Innovation Tool?

    Overall, MediaFuture as a website is a safe place. There is built-in security that helps to protect you and your information. One primary level of security that MediaFuture uses is called SSL (Secure Socket Layer). In a nutshell, this type of security encrypts (protects) any data transmitted while using MediaFuture, from login credentials to your saved data. The MediaFuture servers, where your data is stored and protected, have security built in as well. There are anti-intrusion systems in place to help thwart hackers from getting in, intruding, and stealing your data. They also employ antivirus and anti-spyware programs to keep their systems clean and free of security threats from virus and spyware infections. MediaFuture works hard to keep your data locked up and safe from others who might attempt to use it in a threatening or illegal manner. reCaptcha security is also implemented to avoid bots using the MediaFuture data.

  • What will I gain from using the MediaFuture Innovation Tool?

    The tool will provide you with tips, strategies and techniques for enhancing your own personal creativity and helping staff in your organisation enhance theirs; for structuring your organisation to support innovation; for generating ideas; for managing innovation teams in ways that support creativity; and for successfully implementing the ideas and innovations that result.

  • How do I contact MediaFuture Innovation Tool team for help/support?

    Scroll down the footer section (bottom right). Fill in the contact form and the team will reach out to you in no time


The MediaFuture platform is a unique data-driven platform that aims to transform media houses through helping them make informed decisions.